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Aurora Toyota Turns Missed Calls into Service Bookings with CarAi

Aurora Toyota uses CarAi as a built-in back-up for its service department, ensuring that when staff are busy or the dealership is closed, every missed call can still turn into a booked appointment and captured revenue.

Published on
March 13, 2026
Written by

Aurora Toyota operates a high-volume service department with a strong local customer base. The dealership uses CarAi as its last line of defence for the service department, answering customer calls and booking appointments during peak call periods and after hours when the store is closed.

Results from November 1, 2025 to February 1, 2026:

331 missed service calls answered by CarAi

72 service appointments booked automatically

53% of service appointments were booked while the dealership was closed

Over $33,000 in recovered service revenue

12+ hours of telephone talk time saved

How CarAi Enhances the Team

CarAi’s goal is simple. Allow staff to answer calls first and ensure no call is ever missed if they are busy.

CarAi provides the dealership’s service department with a strong safety net. Instead of customers waiting on hold or reaching a voicemail inbox, CarAi can answer questions conversationally and guide customers through booking a service appointment in real time while they are on the call.

CarAi can also manage multiple conversations at once. This means the dealership’s call coverage scales instantly during peak periods, ensuring no customer is left unanswered.

Aurora Toyota maintains full operational control. CarAi books appointments at least two days in advance, giving the BDC team time to review schedules and make adjustments where needed. CarAi can also take messages and manage follow-ups when a customer request cannot be resolved by the AI, allowing staff to get back to customers easily when necessary. The result is consistent coverage without compromising service standards.

Bookings That Capture Revenue

From November 2025 to February 2026, CarAi booked 72 service appointments directly into the dealership’s DMS. Notably, 53% of those bookings occurred outside business hours when the dealership was closed.

CarAi instantly recovered over $33,000 in service revenue during this period, based on an industry average repair order value of approximately $450¹. Without CarAi, this revenue may have been delayed or lost if customers needed to call back later or were sent to voicemail.

Over 12 Hours of Staff Time Recovered

CarAi saved over 12 hours of human talk time during the three month period. This allowed the dealership to redirect that time toward in-person customer care and day-to-day operations.

Customers were often surprised that they were speaking with AI. CarAi’s voice sounded so realistic that some could not tell the difference. To make the experience clear and transparent, Aurora Toyota customized their call introduction so CarAi announces itself as an AI receptionist at the start of the call.

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1Monthly ROI stats reflect franchise dealership averages from real client call volume, projections, and following CarAi's recommended setup.  *Revenue based on 200 monthly service appointments at $466 per RO (NADA Data 2024).

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